Graduate Diploma in Marketing

Programme Overview

This qualification is specifically designed for degree holders in other fields who wish to pivot into the marketing profession. It covers the full spectrum of modern marketing, from high-level strategic planning to the technical execution of digital campaigns and consumer behavior analysis.

Students learn how to identify market opportunities, develop integrated marketing communication plans, and use data to drive consumer engagement. The programme emphasizes practical application, ensuring graduates can create commercially viable marketing strategies for both New Zealand and international markets.

What You'll Study

The 120-credit programme is comprised of core marketing modules and advanced business electives at Level 7.

Compulsory Marketing Modules:

• AMKT701 Marketing Management: Advanced principles of market analysis and strategic positioning.
• AMKT702 Integrated Marketing Communications: Developing cohesive messaging across advertising, PR, and digital channels.
• AMKT703 Consumer Behaviour: Understanding the psychological and social factors that influence buying decisions.

Elective Options (Selection):

• Digital Marketing: SEO, social media strategies, and content marketing.
• Market Research: Data collection and analysis to support business decisions.
• Strategic Management: Aligning marketing goals with overall organizational objectives.
• International Marketing: Navigating global trade, cultural nuances, and foreign market entry.

Why Choose This Programme?

• Career Pivot: An efficient pathway to move from a technical, creative, or general background into a professional marketing role.
• Industry Focus: Assignments often involve developing marketing plans for real products or local Nelson businesses.
• Modern Toolkit: Focuses on digital trends and the shift toward data-driven and socially responsible marketing.
• Networking: Gain access to NMIT’s connections within the Nelson business and export community.

Entry Requirements

• Academic: A Bachelor’s degree in any discipline from a recognized institution.
• Alternative Entry: Applicants without a degree but with significant professional experience in marketing or business may be considered for "Special Admission."
• Selection: A current CV or an interview may be required to assess the applicant's suitability and career goals.
• Technology: A laptop is required for creating digital campaign assets and accessing the Moodle learning platform.
• English: IELTS Academic 6.0 (all bands 5.5+) or equivalent for non-native speakers.