Graduate Diploma in Marketing and Sales

at ARA INSTITUTE OF CANTERBURY Free Consultation

QUALIFICATION

Graduate Diploma (Level 7, 120 credits)

Duration

1 year full-time

Location

City Campus (Madras Street), Christchurch

Fees

NZD $26,572 per year (2026 indicative; confirm current fee)

Entry Score

IELTS: Academic 6.0 overall (no band lower than 5.5)

Next Intake

February (July also listed in Ara's 2026 fee guide; confirm availability)

Programme Overview

The Graduate Diploma in Marketing and Sales at Ara Institute of Canterbury is a one-year Level 7 qualification for graduates of any field who want to move into marketing or sales.

It includes 200 hours of workplace projects and an industry project.

What You'll Study

Marketing Intelligence
Services Marketing
Marketing Planning and Control
Strategic Marketing
Contemporary Issues in Marketing and Sales Practice
Critical Reflection on Work

Why Choose This Programme?

Open to any degree: entry is from a bachelor's degree in any field except marketing and sales.
Workplace experience: 200 hours of workplace projects and an industry project.
Pathway to a master's: leads on to the Master of Applied Management (180 credit).

Ready to apply? Book a free consultation, read our study in New Zealand guide or browse all courses.

Career Pathways

Sector	Roles
Marketing	Marketing coordinator, digital marketing specialist or market analyst.
Sales	Sales representative, account manager or business development coordinator.
Further study	Master of Applied Management (180 credit) at Ara.

Entry Requirements

A bachelor's degree in any field except marketing and sales. Applicants over 20 with equivalent skills may also be considered.
English: IELTS (Academic) 6.0 overall with no band lower than 5.5, or equivalent.
Need help with your English test? See our IELTS and PTE coaching.