QUALIFICATION
Master's Degree (Level 9, 180 credits)
Duration
18 Months Full-Time (Part-time available)
Location
Mt Albert, Auckland
Fees
NZD 30,415/year (international, approx. 120 credits)
Entry Score
IELTS 6.5 (no band below 6.0)
Next Intake
23 Feb 2026 / July 2026 / October 2026
Programme Overview
The Master of Applied Business (MAB) is an 18-month, 180-credit programme designed to equip graduates with advanced knowledge and contemporary skills in their chosen area of business specialisation. Studied over 3 semesters, the programme combines applied learning through real-world case studies and projects, blended course delivery, and a compulsory industry research project. Students choose one of five high-demand specialisations: Business Analytics, Digital Marketing, Leadership, Supply Chain & Logistics, or Advanced HR. International graduates are eligible for a post-study work visa upon completion.
What You'll Study
Compulsory Core Courses (Level 8) — all students:
- Strategic IQ
- Design Thinking for Business
- Digital Transformation
- Business Research Methods
Then choose one specialisation:
Specialisation 1: Business Analytics
- Data Analytics & Intelligence
- Adaptive Business Intelligence
- Analytics Storytelling
Specialisation 2: Digital Marketing
- Inbound Marketing (+ Industry Certification)
- Online Advertising (+ Industry Certification)
- Web Analytics (+ Google Analytics 4 Certification)
Specialisation 3: Leadership
- Leading and Managing Change
- Developing Tomorrow's Leaders
- Building Workplace Culture
Specialisation 4: Supply Chain & Logistics
- Procurement Management
- Supply Chain Design
- Warehousing and Distribution
Specialisation 5: Advanced HR
- Employee Experience
- Workforce Analytics
- Building Workplace Culture
Elective Courses (choose 2):
- Industry Internship (30 credits) — workplace project in your specialisation
- Te Ao Pakihi Māori (15 credits)
Compulsory Research (Level 9):
- Industry Research Project (45 credits)
Why Choose This Programme?
- Five In-Demand Specialisations: Business Analytics, Digital Marketing, Leadership, Supply Chain & Logistics, or Advanced HR — all areas of high employer demand in New Zealand
- Industry Certifications: Digital Marketing students earn Google Analytics 4 (GA4) and Inbound Marketing industry certifications as part of the programme
- Applied Learning: Theory applied to real-world business situations through case studies, projects, and blended delivery including workshops, lectures, and self-directed learning
- Optional Industry Internship: Undertake a workplace project relevant to your specialisation for additional industry exposure
- Three Intakes Per Year: Start in February, July, or October — more flexibility than most postgraduate programmes
- Post-Study Work Visa: International graduates are eligible for a post-study open work visa upon completion
Career Pathways
| Sector | Roles |
|---|---|
| Business Analytics | Business Analyst, Data Analyst, BI Specialist, Analytics Manager |
| Digital Marketing | Digital Marketing Manager, SEO Specialist, Paid Media Manager |
| Leadership | General Manager, Operations Manager, Change Manager |
| Supply Chain & Logistics | Supply Chain Manager, Procurement Manager, Logistics Director |
| Advanced HR | HR Manager, Workforce Planner, People & Culture Lead |
Entry Requirements
Academic: A recognised bachelor's degree (or higher) in a relevant discipline with merit achievement (average grade of B– or higher), or a professional qualification in a relevant discipline recognised as equivalent. Special or discretionary admission may apply if standard criteria are not met, subject to interview.
English: IELTS Academic 6.5 overall with no band score lower than 6.0.
Performance: Completion of 120 credits at Level 8 including Business Research Methods required before enrolling in the Industry Research Project (Level 9).
