Master of Marketing

Programme Overview

The Master of Marketing (MMktg) at the University of Auckland Business School is a 180-point, experientially focused taught master's qualification. Designed for graduates from both non-business disciplines and business degrees in unrelated fields, the degree builds specialized competencies in contemporary marketing management, consumer behavior, branding, and digital marketing strategy. The curriculum integrates practical business insights with strategic market analysis to prepare students for fast-paced marketing careers globally.

Note: The University of Auckland Business School holds "Triple Crown" international accreditation (AACSB, EQUIS, and AMBA), placing its postgraduate business degrees among the top 1% globally.

Programme Pathways & Core Formats

The 180-point qualification is delivered across 15 months of full-time study (5 quarters) and comprises four main study components:

1. Core Business Foundations (60 points): Establish essential knowledge in managing people, managerial economics, financial reporting and control, and business technology.
2. Specialist Marketing Coursework (45 points): Advanced papers focused on consumer insight, branding strategy, and marketing management.
3. Advanced Digital & Strategic Practice (45 points): In-depth modules evaluating digital marketing strategy, contemporary marketing channels, and strategic market positioning.
4. Applied Consultancy Capstone & Professional Development (30 points): An industry-focused practical project resolving real-world marketing challenges alongside integrated professional skills modules.

What You'll Study

The degree covers core management foundations combined with specialized marketing disciplines:

• Core Business & Financial Foundations:
  • Managing People and Organisations
  • Financial Reporting and Control
  • Economics and Business Analytics
  • Business Technology & Insights
• Specialist Marketing Disciplines:
  • Marketing Management & Strategy
  • Understanding Consumers & Customer Insights
  • Branding and Communications
  • Digital Marketing Strategy
• Applied Capstone & Employability:
  • Industry-Focused Marketing Consultancy Project
  • Professional Development Module

Why Choose This Programme?

• No Marketing Background Required: Open to graduates from non-business background or unrelated business majors looking to pivot into marketing.
• Practical Experiential Learning: Integrates real-world consultancy capstone projects with local and international commercial enterprises.
• Triple-Crown Accredited Quality: Studied within New Zealand's premier business school holding AACSB, EQUIS, and AMBA accreditations.

Entry Requirements

• Academic Minimums: A completed bachelor's degree in business or a non-business relevant discipline (arts, engineering, technology, science, etc.) from a recognized university with a minimum 5.0 GPA (B Average) in final-year advanced courses.
• Pre-experience Nature: Designed primarily for recent graduates and early-career professionals; prior professional work experience is not mandatory.
• Course Substitution Provision: Applicants who have previously completed undergraduate courses substantially similar to core modules may be granted substitute courses on a case-by-case basis.
• Language Requirement: Academic IELTS 6.5 overall (no band < 6.0), PTE 58 (no communicative score < 50), or TOEFL iBT 90 (writing minimum 21).