Bachelor of Communication

Programme Overview

The Bachelor of Communication focuses on the art of modern storytelling through content creation, campaign delivery, and digital marketing. Taught within a workshop-based creative agency environment, students work directly with real corporate and community clients to build a dynamic professional network from day one.

Students complete a shared core in communication and writing foundations before specializing deeply in one of two major endorsements in their third year.

Specialization Endorsements

Creative Media:

• Designed for creative content producers.
• Key focuses include media production and delivery, creative research, digital photography, and video production.
• Students generate dynamic multimedia solutions that connect across diverse digital platforms.

Digital Marketing:

• Designed for strategic operators in commercial and brand environments.
• Key focuses include social media strategy, brand management, campaign development, and digital marketing analytics/reporting.
• Students leverage search engines, email, and websites to analyze markets and deliver creative campaign strategies.

What You'll Study

Each year comprises 120 credits divided between core communications theory, professional practice, and cross-disciplinary electives.

Year 1 (Level 5 Foundations):

• Core Communication: Communications 510 and 520 (foundations of storytelling and technical delivery).
• Critical Frameworks: Critical Methods 1 (understanding communication in social and cultural contexts).
• Professional Prep: Professional Practice 1 (career goal mapping and fundamental industry ways).

Year 2 (Level 6 Development):

• Advanced Communication: Communications 610 and 620 (handling larger briefs and complex platforms).
• Critical Contexts: Critical Methods 2.
• Work-Integrated Learning: Professional Practice 2 (industry collaborations and work placements).

Year 3 (Level 7 Mastery & Endorsement):

• Strategic Input: Communications 710 and 720.
• Capstone Internships: Professional Practice 3 paired with an extended industry internship or capstone agency project (e.g., Communication Freelance Project or Design Factory Industry Project).

Why Choose This Programme?

• Project Zones: Cross-disciplinary timetable blocks where communication students collaborate directly with music, graphic design, performing arts, and contemporary art students.
• 24-Hour Access: Students have round-the-clock access to specialized media arts studios, editing workshops, and technical equipment loans.
• Real Clients: Every year features assessments based on live client briefs rather than isolated academic essays.

Entry Requirements

• Selection Criteria: Admission is heavily based on a submitted portfolio of creative or written work. An interview and a written language test may also be required.
• Technology: A laptop is highly recommended. MacBooks (such as a 13” MacBook Air or Pro with an Apple M-series chip and 8GB RAM) are preferred as Adobe Creative Suite on macOS is the industry standard, though Windows PCs are acceptable.
• English: IELTS Academic 6.0 (all bands 5.5+) or equivalent for non-native speakers.